The Problem Money Can’t Fix
We generally believe programs and curricula fail for lack of funding. Throw
enough money at a problem, and you can at least diminish its size or
scope. However, when businesses assess the skills of recent graduates,
the largest gap looms between the writing skills employers need in new
hires and the writing skills their new hires actually bring to the job.
That dismal finding from a 2011 report by the National Association of
Colleges and Employers coincides with other assessments of graduates’
writing skills. A 2011 survey of accounting firms found that employers
wanted — but failed to find — skills as basic as organized sentences and
paragraphs. In one 2012 study, researchers calculated that a
hypothetical company with 1,000 employees would lose $1.5M annually from
poorly written emails alone:
Some Science-based Takeaways for Writing
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